BBTF 2018 is back at Nusa Dua Convention (BNDCC) Bali this year from 26 – 30 June 2018! Representing the full spectrum of tourism at all levels, the event is packed with tour operators and travel egencies, as well as travel technology firms, MICE, and corporate travel representative.
“Our biggest challenge is to build a harmonious synergy between all entities, local authorities and all sectors, thus creating the “Indonesia Incorporated” concept”, the Minister of Tourism of Indonesia, Mr. Arief Yahya said. “The weak links have to be addressed and resolved immediately, by considering the Penta-helix model (based on five stakeholders – businesses, public administration, local residents, the knowledge sector and capital). The success of Bali & Beyond Travel Fair (BBTF) since being launched represents the Penta-helix synergy that we are working on. This further motivated us to fully support BBTF, with its outstanding track record and proven performance as Indonesia’s leading international travel fair.” he added.
“BALI & BEYOND TRAVEL FAIR 2018 is proud to take part in the growth of tourism in Indonesia and be recognized as Indonesia’s leading International Travel Fair. We have chosen the theme Exploring the Colours of Indonesia for this year’s event because we believe in Indonesia’s potential as Bali as the market place” I Ketut Ardana, the chairman of BBTF shared his thoughts. This year BBTF 2018 will have 320 buyers from 41 countries and 68 trade buyers which is consist of 63 domestic buyers hosted by Garuda Indonesia and 5 trade buyers, approximately 241 sellers included from 3 new countries that will participate, 36 international media and also dozens of national and local media will attend.
From the side of digital tourism; the trends of technology that are growing very rapidly nowadays are believed will give a big influence in the world of tourism Indonesia in the future. As an effort to keep pace with the development of the current digital era, BBTF is working together with Indonomo to use the registration, database and attendance in Cloud-based system so that all participants, both buyers and sellers, can conduct business transactions according to their schedule. From the final report on this system is expected to help BBTF in filtering and determine the market segment of the coming year, so it can be ascertained that the BBTF in 2019 will be more organized in a systematic and very sophisticated way.
The second target is to develop home stay village tourism program. With the increasing desire of tourists from abroad especially, who want to feel the life in the middle of rural Bali, is triggering BBTF committee for the first time this year also showcase 9 potential tourism village in Bali Province. Every tourism village that included the district area in Bali is required to participate in promoting the potential of its village. Each district sends a representative tourism village that will be shown interchangeably.
The purpose of the involvement of tourism villages in the BBTF event is to introduce to both domestic and foreign tourists the potential in the village, which is very pronounced its development can be seen from the increasing number of homestay in the area of tourist villages that have been able to rival 3 and 4 star hotels in urban areas.
This year, again BBTF will present 10 Priority Tourist Destination that was introduced a potential tourist destination in Indonesia. Promotion of tourism destination of Lake Toba North Sumatra, Tanjung Kelayang Bangka Belitung, Tanjung Lesung Banten, Kepulauan Seribu DKI Jakarta, Borobudur Temple in Jogjakarta, Bromo Tengger Semeru National Park Malang East Java, Mandalika in Lombok, Komodo Labuan Bajo NTT, Wakatobi Southeast Sulawesi and Morotai North Maluku will all be displayed in a special area within the Travex BBTF.