In celebration of Global Running Day, Westin Hotels & Resorts, part of Marriott International, Inc., today announced an addition to the brand’s game-changing Gear Lending program, which offers guests access to New Balance® shoes and workout apparel during their stay for only $5.00 USD or the local currency equivalent. For the month of June, reflective wristbands and light-up sneaker clips will be included in the Gear Lending offering, allowing guests to pack light, stay fit, and now, rise earlier.
“Travelers today are over-scheduled and always-on; in response, we are seeing people realign their priorities to put their well-being first,” said Brian Povinelli, SVP and Global Brand Leader, Westin Hotels & Resorts. “Whether at home or on the road, often the only time guests have for themselves is the morning. Fueled by our guests’ passion for running and the brand’s promise to empower travelers to move well, we hope this extension to our Gear Lending program will inspire travelers to rise early and own their morning on Global Running Day and beyond.”
This initiative follows on the heels of the brand’s launch of its new multi-million-dollar campaign, Let’s Rise, which takes on the disruptions, distractions and unpredictability of travel while empowering travelers to embrace well-being as a way to regain control of their routines and be their best while on the road.
Because morning is the first and best opportunity to take control of the day ahead, the campaign uses morning light as a consistent creative device to speak to the potential that the morning holds. Overall, the campaign calls consumers to answer a simple question, “Will you get up, or will you rise?” The Let’s Rise mantra will continue to serve as an anchor for the wellness programs and partnerships that roll out for guests and associates throughout the year.
Also as part of this Global Running Day, Westin Bali held a morning run last June 7th 2017. The run is led by Indonesian celebrity, Melanie Putria and our RunWESTIN Concierge and explore the area in a new light. After the run, everyone gathered up at the beach to replenish with energizing SuperFoodsRx breakfast, then follow with fun Zumba with Westin Bali’s Managing Director, Mr. Bipan Kapur at beachfront Temple Garden. What a great morning with Westin Resort Nusa Dua Bali.