Consumers will soon be able to enjoy the latest innovation from Heineken as it launched the Heineken Light in Indonesia. Heineken Light is a premium beer with a low alcohol content 3.3%, low calories (99 calories), with a refreshing flavour. Heineken Light has a great taste that won the World Beer Championship’s Best Tasting Light Beer three times in a row from 2014-2016. In addition, Heineken Light has also won a golden winner from the European Beer Star award in 2015.
Heineken Light has confirmed the notion that low-alcohol beer can also have a great taste. It is mainly because Heineken Light uses cascade hops, the type of hops used by the best brewers1 around the world. This material makes Heineken Light has a floral, fruity, and fresh taste. “Heineken Light is perfect for consumers who want low-alcohol, low-calorie beer with a refreshing taste,” said Francis Aswin, Marketing Director of PT Multi Bintang Indonesia Niaga.
As a global brand that has existed for more than 150 years, Heineken always offers a new experience to its customers in enjoying beer. Francis explains, with the existence of Heineken Light, consumers can have different occasions in enjoying beer. Based on research made by independent TNS research firm with more than 1,000 respondents by 2016, Heineken Light is a perfect match when consumers chilled out after work and holiday in the tropical islands. A busy lifestyle makes them choose a beer with lower levels of alcohol and calories, but do not want to compromise on the taste.
Currently, Heineken Light has been available in 330ml bottle sizes and 320ml cans; and can be found in hypermarkets, supermarkets, hotels, restaurants, and cafes with the license to sell alcoholic beverages throughout Indonesia. In order to introduce Heineken Light broadly, Heineken also sponsors the Sensation 2017, the world’s largest dance music festival, to be held at ICE BSD, Tangerang on October 7th, 2017.
“Heineken realized that beer lovers are always looking for beer choices and alternatives to suit their lifestyles. Now, they can get it all in Heineken Light, “closes Francis.