‘My Summer Look Party’ by Mothercare

To end August, Mothercare present ‘My Summer Look Party” at the Fountain Stage, Beachwalk Shopping Center. The event was a blast, as the area was crowded with enthusiastic parents and their children. There are several areas that are filled with activities. They have the Mothercare pop up shop and a picture area. There is also the Havaianas corner with its colourful lilos. And in support of this event is Early Learning Center, a brand specialized in educational toy from the UK. They provided lots of fun and exciting #IPLAYELC activities for children with their outdoor toys collection.

After 7 years in Bali, Mothercare, the leading brand in mothers, babies and children’s product, celebrate summer and fashion all in one event. As part of their #iwearmothercare campaign, Mothercare wanted to make fashion as a tool to create a bond between mother and their children. Mother is the best stylist for a child, and Mothercare is here to make fashion fun with their latest Summer collection.

The new collection is designed for boys and girls from the age of 0-10 years old by the Mothercare design team. For Summer in Style, Mothercare will showcase 25 looks from the candy kimono, under the sea, glam tropic, vacation, and the fresh preppy collection. This includes tops, bottoms, dresses, jacket and outer, footwear and accessories.

Event highlights are the Mothercare Fashion Show that features beautiful mothers and children of Bali. Some of the names that will be joining the event are Indonesian model, Indah Kalalo and her three daughters, and Bali’s socialites Paloma Blanco and Tantri Mantra with their kids. Another highlight is the entertainment by Ale, a talented 8 years old disc jockey from Bali.

“This event is one of the series in the #iwearmothercare campaign that has been running all through 2017. Not only does Mothercare presents an eye catchy fashion collection, they also put comfort and security first in all their products,” says Abi Shihab, Manager & Communications of Mothercare & ELC.

Comfort is key, and this is shown in each Mothercare fashion items. There is no label sewn in the collar to avoid skin irritation. There is no use of nickel material in these products so that the buttons and zipper will not be rusty. They also have a zipper protector to prevent friction between the skin and the zipper. The price range for these micro fashion items starts from IDR 89.000 for t-shirts and IDR 199.000 for shorts.


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